What is the normal Shopify conversion rate?

So, you started a Shopify store and now enjoy a whopping 0% conversion from visitors to purchases. Yes, this means nobody buys anything. But what is the normal conversion rate and how to achieve it?

First of all, there is no one-size-fits-all Conversion Rate, and it varies by industry, product type, and audience.

Here are some benchmarks (src):

• Gifts 4.9%
• Health & Pharmacy 4.6%
• Apparel & Footwear 4.2%
• Sports 3.1%
• Jewelry & Cosmetics 2.9%
• Home Furnishing & Decor 2.3%
• Automotive 2.2%
• DIY & Tools 1.7%
• Consumer Electronics 1.4%
• Other 3.4%

I.e. of 1000 Gift web store visitors, 49 make a purchase, and it is only 14 for the Consumer Electronics web store. It is a little obscure what if your electronic clocks are purchased to be gifted, but you get the idea.
Mind, those are averages. Meaning, yours can be lower or higher (it is safe to bet on lower).

How do you raise your store Conversion Rate? There are at least several things you might want to think of:

• Who are your visitors (or traffic quality in less humane words)
• What do they search for
• Are your prices competitive

High-quality traffic consists of visitors genuinely interested in your products and more likely to convert into buyers.
If you are running ads, check your audience settings. Try to experiment with different interests and behaviour settings. Age and location settings are usually too broad, especially for your niche product.

Also, it is worth setting your ad goals to optimize for conversion. Ad platforms optimize your placements for the objective you give them. For example, Meta knows which customers purchase products from ads and will serve your ads to them when you change your focus to sales.

Yes, visitor acquisition costs will be higher, but that is because your acquisition results in a sale rather than a session to your store.

In the case of SEO, target action-oriented phrases, e.g. "buy electronic clock as a gift".
You might also consider focusing your promotion efforts on Content and Social Media Marketing, engaging directly with your audience.

You might still face a wall with all your marketing efforts, though.
Try to set up research – make a campaign to gather messenger contacts instead of purchases.
And, well, contact them to know who you are dealing with and what they actually need.

You might also see better results by adjusting your product pricing.
Experiment with different strategies to find the best balance:
• A/B Testing: Test different price points to see which yields the highest conversion rate without sacrificing margins.
• Discounts and Promotions: Offer limited-time discounts or promotions to gently nudge your customers and incentivize purchases.
• Value Perception: Ensure your pricing reflects your product’s perceived value by highlighting unique features and benefits.

Improving your Shopify store’s conversion rate involves attracting high-quality traffic, understanding customer needs, setting practical advertising goals, and experimenting with pricing strategies. Continuously analyze data, optimize your strategy, and be ready to adapt to achieve the best results.